Chips Ahoy | Brand Reno

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Our Approach

Our latest campaign for chip showcases Chip in a fun and quirky interview with A lister Keke Palmer. Chip and Keke chat about Chips Ahoy cookies while Keke has a few fun ideas of her own…. The team worked closely with our agency partners to craft an engaging animation experince for chip where a meaningful and emmotional connection was felt between our two talents.

Client

Chips Ahoy

Agency

Digitas US

Post Producer

Evi Sardi

CGI Art DIrector

Matthew Gifford

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Development And Execution

Our CGI team was present for every step of the visuals for this campaign, from shoot supervision in LA to ensure the correct data was captured on the day to full live action intergration of chip into the real world.

Additional features to enhance Keke’s fun suggestion were added. Compositing her face from the stills shoot onto our big cookie and giving Keke the power to magic fantastical words out of thin air!

Credits

Post Producer: Evi Sardi
CG Art Director : Matthew Gifford
CG Artists: Juan Apestegui, Camilo Suppelan, Pablo Soto, Jodie Durkin, Adriano Mule, Ines Peres, Ivan Xavier