Direct Line | Behind Every Business

12 Jul

Our Approach

With Direct Line’s ‘Behind Every Business’ spot getting the choosing balance of assets to represent a wide range of businesses was a big part of the development process. Working closely with the Directors, we came up with a selection of assets that covered a wide range of small to large businesses. We had a great time building and layering the animation within this scene to add all the little extra embellishments and flourish.

Client

Direct Line

Agency

Saatchi & Saatchi

Directors

Ink & Giants

Development & Execution

With such a wide variety of assets within this spot, storyboarding and development was key to achieving the correct result. We had a great time developing the complex shuffling animation and action shots found throughout this spot. As the job evolved we were excited to add additional elements to further enhance the richness of our canvas. We kept our scenes dynamic with powerful, directed camera moves so our audience can follow us along on our fresh laptops new journey.