EE | Black Friday
Our Approach
Neon lights are more than just a source of illumination - they are a symbol of creativity, innovation, and the human spirit of exploration. From the dazzling lights of Times Square to the neon signs of Tokyo's bustling streets, neon has become an iconic element of modern urban culture.
For EE’s latest black Friday campaign we took the energy found in all neon lights to create a chromatic display of this technology in all its glory. Wrapping up our CGI objects in a fantastical layer of glass gave us the opportunity to play with reflections to give this spot a high end and premium feel.
Client
EE
Agency
Saatchi & Saatchi
Art Director
Steve Azancot
