EE | Summer Sale

12 Jul

Our Approach

For this year’s tasty EE summer sale campaign our CGI Art Directors worked closely with the creatives at Saatchi and Saatchi to create a rich visual word combined with lovely summer treats.

Through the use of warm tones across our scene and various optical effects along with a little heat distortion our CGI team were able to craft a spot that got customers ready for that summer heat wave!

Client

Agency

Saatchi & Saatchi

Art Director

Matthew Gifford

Development & Execution

We love the process here within Prodigious and its fantastic being able to see an idea take shape from its early storyboard all the way to its final development. Being able to take our agency partners through this creative process as we move from storyboards, to animatics & then to previs gives us the opperunity to refine the pacing of our story so we can further refine our animation and visual development. Below you can see our storyboards, animatic & previs developed for this spot, all wrapped up with Direct Line branding to really sell our Direct Line world.