Flash | Speed Mop

18 Jun

Our Approach

For our work on Flash’s latest Speedmop Campaign the CGI team worked closely with both the Director and Creatives to ensure Casper was able to deliver the campaign's signature ‘Flash!’ line.

Using a combination of integration techniques, sculpting & fur grooming the CGI team build a physically accurate model of casper’s mouth and nose to be composited over the live action plate. This work ensured a seamless blend between the live action and CGI.

Client

P&G

Agency

PG One

Director

Rob Soucy

VFX Supervisor

Matthew Gifford
Jon Stiner

Post Producer

Agata Jarzebska

Creatives

Aimee Marshall
Glenn Smith

Development And Execution

During our CGI process the team works effortlessly to ensure our assets are up to the standards required. We put our Casper facial rig through intense testing to ensure he was able to deliver the pivotal ‘Flash!’ line. While giving the team control for future adaptations. We worked up a full groom of Casper’s face to be used in the future if required. Along with detailed animation tracking to ensure he matched up perfectly with his live action counterpart.