BT | HYBRID

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Our Approach

For the launch of BT’s new Hybrid router system which combines EE’s mobile connetivity with BT’s broadband connection our CGI Art directors worked closely with Agency Creatives at Saatchi & Saatchi to produce a classy promo for the launch.

Our CGI team built detailed replica’s of both products which served as the catalayst for our premium display of BT’s new technology. Inspired by BT’s energy hoop design our CGI Art Directors took great pride in creating a spot that used this conceptual hoop of light as a narrative tool to lead our audience through the BT world.

Client

BT

Agency

Saatchi & Saatchi

Art Directors

Matthew Gifford
Chris Lumsdale