EE | S23

Written By Matthew Gifford

Our Approach

For the launch of the new Samsung S23 our CGI team worked in creative collaboration with the creative team at Saatchi & Saatchi to produce a fantastical launch film for the event with a fun  ‘game anywhere’ concept.

Working reactively between both shoot production & CGI. Our team of CGI Art Directors constructed a number of themed CGI worlds to enhance our on screen visuals. We loved giving each location its own tone of lighting and props to differentiate each space while still keeping true to the EE branding.

 
 

Client

EE

Agency

Saatchi & Saatchi

Art Director

Chris Lumsdale

Matthew Gifford
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