EE | Xmas 2020
Written By Matthew Gifford
EE’s Christmas campaign of 2020 was an excellent display of both creativity and scalability. Working closely with the creative directors over at Saatchi & Saatchi our CGI team created a lovely little storybook world. Complete with characters and rich visual elements to really sell this years campaign. Our scalable approach to this project allowed for our CGI team to build many different combinations and layouts for use across all media formats, from DRTV and Print to Social & Digital. Building a world that was not only beautiful but also reactive to our clients demands.