EE | Christmas 2021
Our Approach
For this year’s EE Christmas commercial it was all about getting that feeling of luxury across in every frame. Our CGI Art Director worked closely with Saatchi & Saatchi’s creative team to refine and build on this look for our clients. Filled with stunning foil textures and beautiful little Christmas trinkets our team loved creating a glistening & premium world for EE.
From our lovely little trinkets to our perfectly ribbon wrapped presents, the CGI team took great pride in all the minor details of our objects. Our elements were used across all forms of media from Print & Retail to online and socials. We Built a robust asset toolkit for our clients that was highly adaptable.
Client
EE
Agency
Saatchi & Saatchi
Art Directors
Matthew Gifford
Steve Azancot
Credits
Art Director : Matthew Gifford. Steve Azancot
Producer: Juste Pupienyte
Assets Lead : George Royce