Fridge Raiders | Chicken Bites

19 Jul

Our Approach

Working with our Agency Partners over at Saatchi & Saatchi for Kerry Foods. Our CGI art directors took great pleasure in building an astronomical world of tantalising chicken for their Fridge Raiders product line.

Our team hand sculpted and developed the look for these succulent chicken bites with a layer of simulations added for that quintessential ‘tearing moment’. Revealing the serrated 100% chicken breasts inside.

Client

Kerry Foods

Agency

Saatchi & Saatchi

Art Directors

Matthew Gifford, Rob Millin

Development & Execution

With such a range of complex visuals that needed to blend seamlessly this project more than most required a detailed storyboarding process for sign off. Our CGI Art Directors worked closely with our Agency Partners & Saatchi & Saatchi to sketch out story boards for our clients. These boards we’re accompanied by a full visual treatment of references and inspiring visuals to bring our clients along with us on this journey.