Fontaneda | Rollitos
Our Approach
Rollitos latest campaign saw Fontaneda take their first step into the world of CGI food commercials over the traditional approach of live action photography. Through this technique the CGI team worked closely with the creatives at Publicis Spain to produce this delectable spot for the brand.
Both creatives & clients loved the level of control they had during the CGI process to craft their product visuals with care and consideration. This CGI focused approach to showcasing food gave our Clients the control they needed and a level of polish and adaptability difficult to achieve with traditional means.
Client
Fontaneda
Agency
Publicis Spain
Post Producer
Agata Jarzebska
CGI Art DIrector
George Rocye
Creatives
David Mora
Daniel Molinillo
Development And Execution
For this campaign the CGI team worked hard on hand crafting our Rollitos product from real world reference. Through our photographic techniques we were able to capture the texture and feeling of the real world product to map it back onto our CGI object, allowing for a realistic result. We worked hard to respect the natural qualities of the product, staying true to realism while also adding a ‘hyper real’ twist so the product reflected the design as seen on the pack artwork. Each shot was composed and lit by our CGI team to invoke the visual appeal of the product. With hand sculpted detail to highlight the chocolate filling found within.
Credits
Post Producer: Agata Jarzebska
CG Art Director : George Royce
CG Artists: George Royce, Christopher Adedipe, Jamie Wathen, Simon Williams
Pablo Soto, Allan Williams, Jodie Durkin
