Subway | Submelts

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Our Approach

For Subways latest ‘Sub Melts’ Campaign our CGI team was tasked with creating a deformable and adaptable flyer for the commercial. Rigged and animated in Maya this system allowed for realistic intergration of the CGI flyer.

With artwork for the project still in creative development our system utilised both Maya & Flame to create an adaptable system which allowed the graphics on the flyer to be replaced as development on the project progressed. Allowing for an agile workflow which gave clients and creatives ample development time for their 2D graphics while still allowing for a complex CGI workflow.

Client

Subway

Agency

Saatchi & Saatchi

Post Producer

Hannah Gant

CGI Art DIrector

Chris Lumsdale

2D Supervisor

John Steiner

Creatives

Heath Sims
Sam Pascoe

Credits

Post Producer: Hannah Gant

2D Lead: Jon Stiner
2D Artists :Jack Kennedy, Roberto Montoya Mahecha,

CG Art Director : Chris Lumsdale
CG Artists: Juan Apestegui, Camilo Poveda

Offline/Ratios: Ben Matthews

Audio: Henry Firth