BT | Neon Promos

24 May

Our Approach

For BT’s brand new ‘Staying in is the new going out’ Promo our CGI team worked closely with the creative team at S&S to design beautiful hand crafted signs with a homage to the 1950’s style neon of the Las Vegas Strip. Flipping the concept on its head, we created an abstract world full of neon signs with tongue in cheek references to in-door themes.

To build a sense of depth through these scenes as we travel through our neon world, the team worked to create a number of fun abstract CGI shapes to frame our neon signs. Treated with the same care and process as our hero elements.

Client

Agency

Saatchi & Saatchi

Art Directors

Steve Azancot
George Royce