Stimorol | Trident
Our Approach
In our first foray working with our new clients over at Mondelez. Our CGI team took the opportunity to push these visuals for the launch of 3 Live Action / CGI spots for the Trident Brand. Working alongside the creative team over at Publicis / Poke & Director Tom Brown, our unified goal was to create high tech and flashy sequences for each core product's shape & design.
Through our Art Direction & Style framing process we settled on a look that would keep our products abstract in their visuals until their final reveal. Allowing this stunning sequence to be versioned and adapted smoothly across many territories.
This landmark project utilised the power of virtual production to create a real time digital set for our live action integration. Giving Creatives & Director real time control over the environment and the ability to swap out backgrounds easily for social variants.
Client
Modelez
Agency
Publicis / Poke
Director
Tom Brown
Art Directors
Steve Azancot
George Royce
Virtual Production : Making Of
Virtual production is a rapidly growing field that involves using digital technologies to create immersive, realistic environments for film, television, and video game production. By combining real-time rendering, motion capture, and virtual reality techniques, virtual production allows filmmakers and other creatives to visualize and manipulate scenes in real-time, resulting in more efficient and cost-effective production workflows. This technology has also opened up new possibilities for remote collaboration and experimentation, enabling artists and designers to work together from anywhere in the world. With its ability to bridge the gap between physical and digital spaces, virtual production is poised to revolutionise the way we create and experience visual media.
Credits
Art Directors : Steve Azancot & George Royce
CGI Producers: Agata Jarzebska & Evi Sardi
Pop Studios : Gareth Sheehy, Martina Sena
Shoot Producer : Thu Minh Nguyen
3D Artists : Simon Williams, Jodie Lee-Durkin, Yianni Papanicolaou
