Direct Line | MOTOR

6 Sept

Our Approach

Direct Line’s latest spot for their Motor campaign was inspired by the feeling of retro video games for a modern audience. Throughout production our CG Art Directors crafted the visual look and feel for this dynamic world. Building a look that was sleek and modern while paying homage to gamings retro past.

Teaming up again with the fantastic directors of Ink & Giants (Pete & Dianne) our team worked closely with our agency partners at Saatchi & Saatchi as creative collaborators to produce this fantastic retro inspired commercial.

Client

Direct Line

Agency

Saatchi & Saatchi

Directors

Ink & Giants

Development & Execution

We love the development process here at Prodigious. Being able to craft and elevate an idea up from its early storyboard all the way to its final development. On this project our CGI Art Directors we’re keen to refine this ‘Modern Retro Feel’ for our world through our style-frame and treatment process to bring the Directors, Agency Partners & Clients along for the ride.

Below you’ll find our storyboards, animation & pre-visualisation for this project. We always believe in the power of planning ahead and working closely with our creative partners to create a collaborative space where ideas can grow and visuals can be perfected.